Across the U.S., Moms Host “Caregivers Parades” Calling on Congress to Build a Care Infrastructure So Children, Families, Businesses, and Our Economy Can Thrive
MomsRising Supplements Grassroots Activity with Paid Ads
This month, members of MomsRising, the online and on-the-ground organization of more than one million members and their families, held dozens of “Caregivers Parades” to lift up the importance of caregiving. In Arizona, Georgia, Michigan, Montana, New Jersey, North Carolina, Pennsylvania, Virginia, Washington, West Virginia,and Wisconsin, children and parents dressed up as teachers, grandparents, health care workers, and other essential caregivers and recorded videos to share why they are grateful for caregivers -- and why caregivers need support. Videos of some of the caregivers parades are available here.
At the parades, families carried the message that “Care Can’t Wait” and that for children, families, businesses and our economy to thrive, Congress must pass comprehensive care infrastructure policies including paid family and medical leave, child care investments, home- and community-based services for older people and people with disabilities, and a fully refundable Child Tax Credit (CTC). Congress is debating the Build Back Better budget reconciliation package right now.
In addition to the grassroots activity, MomsRising has invested hundreds of thousands of dollars in paid ads in key markets, including Arizona, West Virginia, and 31 congressional districts. The campaign includes flyovers, digital ads at football games, and rolling billboards.
One West Virginia spot, “We need paid leave in the moments that break our hearts and in the moments that fill them with joy,” is here.
An Arizona spot, “Julie’s family has struggled to pay for their son’s child care. It shouldn’t be this hard,” is here.
A second Arizona spot featuring a veteran father who is caring for his daughter with special needs, Kira’s story, is here.
For more information on the ads or grassroots activities, or to be connected with a caregivers parade organizer, please contact Magen Eissenstat, firstname.lastname@example.org, 405-371-5837 (cell).