Alex Molnar is NEPC Publications Director, Director of the Commercialism in Education Research Unit (CERU), and Research Professor at the University of Colorado Boulder. His work has examined curriculum and instruction topics, market-based education reforms, and policy formation. He directed the Center for Education Research, Analysis, and Innovation (CERAI) at the University of Wisconsin Milwaukee and for six years (1995-2001) was the principal investigator for the research evaluation of Wisconsin’s SAGE class size reduction program. From 2001-2011 he directed the Education Policy Studies Research Laboratory (EPSL) at Arizona State University. Alex is an internationally recognized expert on school commercialism; his annual reports on commercializing trends in schools have become standard reference works for experts in the field. His most recent books are Commercialism in Education: From Democratic Ideal to Market Commodity (2005), Think Tank Research Quality: Lessons for Policymakers, the Media, and the Public (with Kevin Welner, Pat Hinchey and Don Weitzman, 2010), and Sold Out: How Marketing in Schools Threatens Children’s Well-Being and the Integrity of their Education (with Faith Boninger, 2015). Alex has a B.A. in history, political science, and education; Masters degrees in history and in social welfare; a Specialist's Certificate in educational administration; and a Ph.D. in urban education. See more about his work at the NEPC website.
Blog Post List
September 16, 2015
As school starts, so will the barrage of marketing and advertising targeting students. Brand logos, spokes-characters and product names are all over schools. The U.S. Government Accountability Office (GAO) found them on signs, posters, and scoreboards; vending machines; curricula, textbooks, and other educational materials; school equipment (e.g., uniforms, cups, water coolers, beverage cases, food display racks); school buses; and ads in school newspapers, yearbooks, and on school radio stations. The GAO found widespread marketing in conjunction with fundraisers; incentive programs (e.g.,...