The Nation's First #SodaTax and How Organizers and Volunteers Won! #FoodFri
Author's Note: Although this chat ended you can click to read the April 22, 2016 #FoodFri STORIFY - a curated list of said chat's tweets compiled into a story format, to learn more about the topic, review chat resources and engage with chat panelist(s) and participants.
In 2014, Berkeley passed Measure D, a law to tax sugary drinks, including sodas. Working against a massive ad blitz by the American Beverage Association that totaled $2.4 million, a coalition of organizers and volunteers hit the pavement to galvanize the community. And they did it! Voters voted YES on Berkeley’s Measure D.
Join #FoodFri on Friday, April 22, 2016, at 1p.m. Eastern / 10 a.m. Pacific, to chat with @MomsRising, @MamasConPoder, and @EcologyCenter to discuss what's happened since the nation's first soda tax was passed.
Ecology Center Executive Director Martin Bourque will discuss Berkeley’s soda tax – the first tax on sugary drinks that voters passed in the US. The Ecology Center just released “Berkeley vs. Big Soda,” a short film that tells the story of how a community came together to improve kids’ health, in spite of the beverage industry spending millions to defeat them. After Berkeley’s win, many other communities are now considering taxing soda as a strategy to stem the diabetes epidemic.
This is a must attend chat! You will be encouraged and inspired by how a community came together to improve kids’ health, in spite of the beverage industry spending millions to defeat them. You will also be encouraged by Berkeley’s win and walk away knowing we can create change as you hear about the many other communities now considering taxing soda as a strategy to stem the diabetes epidemic.
Join us and invite a friend (or two!) by clicking below.
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More about our #FoodFri Featured Co-Host(s):
Founded in 1969, the Ecology Center is a nonprofit organization located in Berkeley, California that focuses on improving the health and the environmental impacts of urban residents. They address critical issues through a model of education, demonstration, replication, and legislation. They envision a world where human activity nurtures the ecosystems that we all depend on — a world of “green” cities; empowered, resilient communities; zero waste and zero toxics; equal access to healthy food; sustainable resource use; and a safe and stable climate.
Read more about the Ecology Center on their website. You can also follow them on Twitter and Facebook.