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Migdalia Rivera's picture

A coalition is astir. Mothers are being heard. Children are not pawns to be used for gain. Junk food marketing to children must stop.

"Over the past three decades, childhood obesity has doubled among children and tripled among adolescents, according to the Center for Disease Control and Prevention. -Letter to Nickelodeon

As the childhood rate of obesity climbs, so will the economic costs on the nation’s health care system. Self-esteem issues, high cholesterol, high blood pressure, and prediabetes, are just a few of the problems our children will face if we do not work together to halt the rise in the childhood obesity rate. Strong nutritional guidelines for food marketing to children would help stem the tide.

69 percent of foods advertised on Nickelodeon were of poor nutritional quality, including fast foods, sugary cereals, and sweet snacks.” - Letter to Nickelodeon

This week Senator Richard Blumenthal (D-Conn.) joined Sens. Jay Rockefeller (D-WV), Tom Harkin (D-IA) and Dick Durbin (D-Ill.) in issuing a letter to Nickelodeon and its parent company Viacom requesting the children’s entertainment network prohibit advertisements that market unhealthy food to children.

Nickelodeon continues to run advertisements for food and beverage products of poor nutritional quality- Letter to Nickelodeon

It is no longer an option. It is their responsibility. Our children are not pawns to be used for gain by Nickelodeon. They can’t claim checkmate. The Queen, a major piece, can easily force a checkmate.

It is not over. We are almost there. And this Queen is prepared to claim a checkmate.

Will you raise your voice and join me? Tell Nickelodeon to halt it's unfair food marketing to kids and thank Senator Richard Blumenthal (D-Conn.), Sens. Jay Rockefeller (D-WV), Tom Harkin (D-IA) and Dick Durbin (D-Ill.) for standing with us.


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