Retail giant Target will take to Twitter to directly engage with consumers who signed petitions, wrote emails and visited local stores to urge the national chain to help protect public health and the environment. Kate Heiny, Target’s senior group manager of sustainability, will participate in the weekly #EcoTipTue Twitter party on Tuesday, December 17, at 9 pm Eastern Standard Time/6 pm Pacific Standard Time.
Co-hosted by MomsRising and the Campaign for Safe Cosmetics, the Tweetchat will create a dialogue around the steps Target is taking to implement its new sustainability standard, announced in October, that will evaluate and rank baby and adult personal care and cleaning products based on ingredient safety and disclosure, as well as environmental impact. Target has asked the Campaign for Safe Cosmetics to collaborate on developing a standard for cosmetics safety in 2014, and MomsRising to provide ongoing feedback.
“MomsRising members across the country are extremely concerned about the possible presence of toxic chemicals in their homes, especially in everyday cosmetics, beauty and other personal care products. Thousands signed our national petition to send that message. Over time, we hope that Target’s new sustainability standard will remove hundreds of potentially cancer-causing toxic chemicals from merchandise used by moms and families every day. While this is only a first step in a long journey, we applaud Target's efforts to begin to address potential toxics in our homes and communities," said Kristin Rowe-Finkbeiner, Executive Director, MomsRising.org.
Janet Nudelman, program director at the Breast Cancer Fund and co-founder of the Campaign for Safe Cosmetics, said “Target is transforming the marketplace by using sustainability as a key criteria for determining how it will stock store shelves nationwide. The Campaign for Safe Cosmetics is looking forward to working with Target to develop a safety standard for cosmetics that everyone who shops at Target can trust. Kudos to the many thousands of consumers who raised their voices to demand shampoos, cleaners and baby products that won’t harm their families’ health: You are changing the world.”
The Campaign for Safe Cosmetics is a national coalition led by the Breast Cancer Fund, Women’s Voices for the Earth, and Clean Water Action with more than 175 nonprofit organizations working to protect the health of consumers and workers by eliminating dangerous chemicals from cosmetics. Find out more at: http://www.safecosmetics.org. @safecosmeticsHQ