Cassidy Randall

    Victory for Moms! Tide Agrees to Reformulate!

    Posted January 29th, 2013 by

    You did it! Procter & Gamble has just agreed to reformulate Tide and Tide Free & Gentle to drastically reduce the levels of the cancer-causing chemical 1,4-dioxane! Learn more.

    In just one short year, you moved the biggest consumer product company on the planet to make this change.  Together, we not only made a difference for our own health, we made Tide safer for the millions of people who use it globally.

    Quite frankly, that is amazing! We’ve been blogging on MomsRising about the Tide: Take the Cancer Out campaign for a year, and this victory shows that our voices truly do matter, and that we can make real change.

    Lori Alper, founder of Groovy Green Livin, is the heroine of this story – flanked by heroines on all sides who raised their voices – for her courage to stand up for what she believes in. She started the petition to Procter & Gamble that amassed more than 78,000 signatures, giving us all a venue for demanding what is essentially a human right: products free from toxic chemicals that harm our health, starting with the top-selling detergent in the country. Watch this short video to see how these heroines made such compelling change in a short time!

    P&G still has a long way to go to make their products safe. But in the meantime, we want to applaud them on this move to make Tide safer to let them know how important it is to us that they respond to our concerns. Will you take a moment to send them a thank you email?

    Take Action Thank Procter & Gamble for acting on our concerns!
    Related Posts Plugin for WordPress, Blogger...
    * * * * *
    Posted Under: H: Environmental Health


    May 8, 2013 at 6:12 pm by Annette

    This is a great achievement. However, there are so many other harmful chemicals in Tide that removing just one and calling it a victory seems premature. The fight against Tide is not over.
    This is the most popular detergent in the US. Its toxic, putrid stench is spitting out of the dryer vents in homes across America making fresh air a memory and a simple neighborhood walk torture for many people. Its cedar chips in the hamster cage fragrance is filling elevators, conference rooms and offices causing migraines, burning eyes, nose and mouth, asthma, nausea and confusion and lingering hours or days after the person has left the room. I will support your organization if you continue the fight until Tide is completely safe or off the market. The makers of this product are criminals and I don’t know how they sleep at night.


    January 30, 2013 at 12:30 pm by Brick Casey

    Thats awesome news! Glad the P&G Family realizes the great good-change they have made.

    However, are they, P&G willing to do the same with the women’s sanitation products.

    Here’s a quick question.
    Did you know women spend $60k> on sanitation during their lifetime? (All with after-tax dollars)

    But wait there’s more. Recently, (12/5/12), The Republican Party attempted to pass a bill to ‘double’ the tax on women’s sanitation products…#OMG!

    Check it out here:

    Learn more about this horrible truth and what’s being done around the world about this women’s issue in my new book:


    The book also comes with a #FREESONG, (Abuse Is Useless), given to those who sign the petition to help bring change to this women’s issue.

    Learn more here:

    So join the fight, get the book, sign the petition, get the #FREESONG and share this with others TODAY!

    Thank you in advance for your time and consideration in this information.

    If there are any questions, please do not hesitate to contact me at anytime.

    Brick Casey



    January 30, 2013 at 8:50 am by Kathy Morelli,LPC

    Wow great news! Women making an impact!


    Leave a Comment

    Your name is required
    An Email address is required

    Notify me of follow-up comments via e-mail