Cassidy is the Director of Outreach and Engagement at Women's Voices for the Earth.
Blog Post List
November 4, 2014
When Women’s Voices for the Earth launched our Safe Cleaning Products Initiative in 2007, no companies were listing ingredients in their cleaners. Not one of them. Not a single ingredient. And companies across industries—cleaning, personal care, feminine care, and beyond—routinely kept fragrance ingredients a secret. Until now.
May 12, 2014
It’s not easy for busy parents to know what the safest choices are to protect baby's health. Women's Voices for the Earth's Baby Non-Toxic Shopping Guide can help you find safer products without toxic chemicals linked to cancers, reproductive harm, and birth defects.
October 1, 2013
I didn’t realize how many women don’t have access to basic information on how to protect themselves (and their unborn child) from exposure to toxic chemicals. Check out WVE's tips for harmful chemicals to avoid during pregnancy!
August 12, 2013
What's hiding in the fragrances of top brand-name cleaners? You have a right to know--and SC Johnson should be telling you instead of keeping toxic secrets.
July 23, 2013
You know that SC Johnson commercial that’s on 24/7 about how they they disclose all ingredients right down to fragrance? (Except that they don’t.) We spoofed it. Watch to get the real story!
May 20, 2013
Women's Voices for the Earth recently launched our Glade: Stop Keeping Toxic Secrets Campaign. Learn more here. Join us to ask Glade to stop keeping their fragrance ingredients a secret! Air freshener seems to be more and more prevalent in our society these days. One market analysis forecast that home fragrance sales would reach $6 billion by 2012. I was unable to find an exact sales number for last year, but I have no doubt that it’s a shockingly high number, given the staggering array of air freshening devices available in the supermarket aisle. Aerosols, sprays, candles, plug-ins, oils,...
February 20, 2013
A new report from Women's Voices for the Earth, Secret Scents: How Hidden Fragrance Allergens Harm Public Health , finds that millions of people are affected by skin allergies caused by chemicals in fragrance. In fact, allergic reactions to fragrance chemicals are common, and have increased significantly among children in the past few decades. Women are also more impacted by fragrance allergy; women are exposed to more perfumed personal care products and cleaners, and are 2-3 times more likely to suffer from fragrance allergies than men. Unfortunately, it’s nearly impossible for consumers to...
January 29, 2013
You did it! Procter & Gamble has just agreed to reformulate Tide and Tide Free & Gentle to drastically reduce the levels of the cancer-causing chemical 1,4-dioxane! Learn more. In just one short year, you moved the biggest consumer product company on the planet to make this change. Together, we not only made a difference for our own health, we made Tide safer for the millions of people who use it globally. Quite frankly, that is amazing! We've been blogging on MomsRising about the Tide: Take the Cancer Out campaign for a year, and this victory shows that our voices truly do matter,...
December 3, 2012
Women's Voices for the Earth's Non-Toxic Shopping Guide has everything you need to make responsible choices without compromising the fun and excitement of gift-giving. With this Guide, you can use your consumer power to tell and show companies that you demand safer products!
September 10, 2012
An open letter from Women's Voices for the Earth to one of the biggest consumer product companies on the planet: make the obvious moral decision to remove a cancer-causing chemical from Tide ® and Tide Free & Gentle ® . Dear Mr. McDonald, We’d like to point out some serious discrepancies between P&G’s stated principles and its toxic products. The Procter & Gamble website proudly displays a quote from its founder, front and center, regarding product safety: "Throughout our history, P&G has believed that the safety of our products is a prerequisite for responsible business. Our...
June 21, 2012
Who doesn’t like parties? Especially a party with a purpose - yes, please! Women’s Voices for the Earth’s new Green Momma Parties are the latest DIY party that makes detoxing the home fun (yes, we said “fun”). With a room-by-room guide for eliminating harmful chemicals, do-it-yourself recipes with how-to videos, and easy ways to raise your voices together for safer products, Green Momma Parties empower women with knowledge, solutions, and action. But don’t take it from us. Take it from the experts who are on the ground and in the thick of it -- the ones who know all about the need to balance...
June 12, 2012
Does the thought of trying to get toxic chemicals out of your home make you want to run screaming in the opposite direction? BPA in cans, cancer-causing chemicals in baby shampoo, hormone disruptors in laundry detergent – do you start to get completely overwhelmed? What if we told you that detoxing your home can actually be fun? Yep, fun – we promise! Green Momma Parties are the newest DIY party that makes creating a non-toxic home fun and affordable. Women’s Voices for the Earth’s (WVE) free Green Momma Party Guide has everything you need to host a great party, including a room-by-room guide...
June 7, 2012
Since discovering a known cancer-causing chemical hiding out in Tide Free & Gentle , Women’s Voices for the Earth (WVE) and Healthy Child Healthy World have been mobilizing moms across the country to call on the company to remove 1,4-dioxane. More than 76,000 people have contacted the company asking them to strip the nasty chemical from a detergent they market as a “healthier choice” for children’s laundry. In April, WVE and more than 20 health and nurses associations sent a letter to Procter & Gamble, makers of Tide, demanding that the company take action. Almost two months later, we...
May 18, 2012
Detoxing your home shouldn't be a chore. Make it a party instead! As a busy parent, you have a lot on your mind, and the last thing you want to worry about is exposing your baby to harmful chemicals in your own home. But it’s not always easy to figure out where those toxic chemicals might be lurking. For example, did you know that: Johnson & Johnson baby shampoo was found to contain formaldehyde – a known cancer-causing chemical?! Or that Tide Free & Gentle laundry detergent contains 1,4-dioxane, also a carcinogen?! Or that many canned foods contain Bisphenol-A (BPA), a hormone...
June 27, 2011
Have you ever wondered how your favorite cleaner gets that pine forest scent? Or the lemon-fresh smell that we associate with “clean”? It turns out that the fragrance in your cleaning product is actually made up of hundreds of synthetic chemicals, which may be impacting your health. We’d like to introduce you to some of the worst offenders. Meet galaxolide and tonalide . These two chemicals are synthetic musks often used to create those lovely scents in your all-purpose cleaner, glass cleaner, laundry detergent and other products. Galaxolide and tonalide are finding their way into our blood...
January 24, 2011
The American Cleaning Institute (ACI) released polling results this week showing that 75% of moms would be “angry” if the government took antibacterial soap off the market. Wait a minute…the government is taking antibacterial soap off the market? No, of course not. But ACI may have led these moms to think so. The ACI represents cleaning product manufacturers who don’t want the antibacterial chemical triclosan taken off the market. And restricting this chemical wouldn’t remove antibacterials from the market—it would simply require companies to use alternatives to triclosan. Recently, several...
December 9, 2010
Cassidy Randall is the Program & Outreach Coordinator for Women's Voices for the Earth. How often have you heard a friend say she uses Simple Green because it’s a “natural cleaner”? Maybe you’ve even thought the same thing yourself. And who could blame you? The company’s tagline says “We Are Simple & Green”. They advertise their products as “environmentally friendly” and “non-toxic”. But guess what? Several Simple Green products contain a chemical called 2-butoxyethanol, which is linked to reproductive harm like reduced fertility and developmental problems. We certainly wouldn’t call...
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