Let’s Change the Tune. Let's Not “Buy the World a Coke.”
June 26, 2015
On January 18, 1971, the creative director of Coca-Cola, Bill Backer, reimagined the drink's recognizable words, 'Let's have a Coke,' and created the iconic "Hilltop" ad. The ad encouraged viewers to pause and reconnect with others around them, over a drink. But not just any drink. It had to be a...
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