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Migdalia Rivera's picture

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Got a minute? Mom to mom: we really need your help to keep the pressure on Nickelodeon to STOP marketing junk food to kids! 

Can you add your voice?

You see, Nickelodeon has a huge influence on children, like my son J.P. A 2012 study by the Center for Science and the Public Interest found that 69% of Nickelodeon food ads sell junk food to kids. [1] 

Sure, I can just turn off the T.V. But it's not just the T.V.

These ads are targeting kids like my son J.P. through games, product placement, clothing, the Internet, and much more. 

Believe me, I teach J.P. to make good choices. But according to the American Psychological Association, "Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising." [2] 

J.P. is literally a sponge, vulnerable to marketing I can't even control. This scares me. A lot. I think it scares many of us.

Can you join us in telling Nickelodeon to STOP marketing junk food to kids like J.P.? The community has generated some inspiring MOMentum around healthy school foods this year. Let's keep it going!

After you sign, please forward this email to two friends so they can sign too. (Feel free to post the action link on Facebook too if you want. Just copy and paste it in.)  Moms have incredible consumer power, so the more of us who speak out, the greater the impact we'll have together.

Please see the call-to-action from earlier this month, below, for more details! 

Thank you!

- Karen, and the rest of the Team

[1] Center for Science and the Public Interest, Nickelodeon: Marketing Obesity to Kids, 2012.

[2] American Psychological Association.

Begin forwarded message: 

Dear Test,

After being subjected to way too many SpongeBob SquarePants cartoons by my kids, I never thought I would be the one to stand up for the guy. But, pushing junk food on kids is no way for any self-respecting sponge to make a living. You see, SpongeBob airs on Nickelodeon and a 2012 study by the Center on Science and the Public Interest found that 69% of Nickelodeon food ads sell junk food to kids. (1)

Tell Nickelodeon to stop marketing junk food to kids!

Why Nickelodeon? A 2013 Yale Rudd Center study of advertising on children’s television stations found that, “Nickelodeon was responsible for more than one-quarter of food ads viewed by children 8 and younger. In addition, one Nickelodeon program, SpongeBob SquarePants, delivered 12% of all food ads viewed by 2- to 5-year olds and 11% of ads viewed by 6- to 8-year olds.” [2] 

Yet Nickelodeon, unlike Disney, does not require all advertisers to meet nutrition guidelines. [3]

It's time for that to change!

*Join us now in telling Nickelodeon to get moving on nutritional guidelines for marketing for kids:

Once a year, on Worldwide Day of Play, Nickelodeon suspends all junk food marketing to children for 3 WHOLE HOURS! (Join me in eye roll.) During the other 8,784 hours of the year, 8,781 if it’s a leap year, 69% of Nickelodeon food ads are for foods that lack any type of nutritional value.

3 hours is not enough to combat the daily onslaught of junk food marketing our children face. Help us tell Nickelodeon to take responsibility!

It's time for Nickelodeon to stop using characters our children love, like SpongeBob SquarePants and Dora the Explorer, to push unhealthy food.

Our children don’t live in a pineapple under the sea and should not have to embark on a quest for healthy options. The experts have spoken and so have the numbers. They can no longer turn a blind eye to the stats noted below.

  • A Federal Trade Commission report found that companies spent $1.79 billion in 2009 on advertising food to kids. [4]
  • Almost 1 in 3 young people is at risk for nutrition-related diseases like type 2 diabetes, high blood pressure and high cholesterol. [5]

Join us in demanding corporate responsibility! Moms and dads must stand up for children and tell Nickelodeon to do the right thing and adopt strong nutrition standards for advertisements and marketing through all of their child-directed media!

Together we can make a difference,

Migdalia, Monifa, Karen, dream, and the rest of the MomsRising Team

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