More and more, parents are realizing the huge role that kid-targeted food and beverage marketing plays in driving the epidemic of childhood diet-related disease. Children look up to elite athletes. They are seen as role models. Knowing this, fast food restaurants, like McDonald's, sponsor athletes, from the Olympics to the NBA. It's one of the key ways to trick children into thinking fast food is healthy.
The breakfast of champions is not full of refined grains, sugar, salt, and/or saturated fat. You can not get to the level of an elite athlete by eating junk food. This is what children need to hear and learn. Join us and raise your voice to stop this insidious marketing that is contributing to diet-related disease! Together, we can protect our kids' health by exposing and challenging junk food marketing.
Share your thoughts, tips and stories as we discuss the role that athletic sponsorship plays in childhood diet-related disease and learn how YOU can use your voice to advocate for children's health.
More about our #FoodFri Featured Panelist:
Corporate Accountability International
is a 35-year-old watchdog nonprofit organization that works to end irresponsible and dangerous corporate actions in order to ensure a world where people and the environment can flourish. We are committed to stopping life-threatening abuses by global corporations and increasing their accountability to public institutions and people around the world. Our #MomsNotLovinIt
campaign, part of the Value [the] Meal campaign
, works to protect children's health by challenging the fast food industry's kid-targeted marketing, which drives the epidemic of diet-related disease. Follow Corporate Accountability International on Twitter: @stopcorpabuse.
- The Yale Rudd Center for Food Policy & Obesity: @YaleRuddCenter
- Leah Segedie, mother, advocate & founder of Mamavation: @bookieboo
- Casey Hinds, mother, advocate & author of KY Healthy Kids: @caseyhinds
- Bettina Siegel, mother, advocate & author of The Lunch Tray: @thelunchtray
- Anna Lappé, mother, author, principal of Small Planet Institute, & creator of Food MythBusters films: @annalappe